Stop Worrying So Much About Who's in Your Audience

Uncategorized Oct 23, 2020

The most important quality of any audience of readers or listeners is that its members are human. That’s more useful than any detail you can learn (or assume) about them.

For the details, check out today’s essay:

…and to receive an essay like this in your email every Friday at 9a ET -- free -- click here:


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Impress the Op-ed Editor

Uncategorized Oct 22, 2020

Want to get published? Focus on impressing the editor of the op-ed page. If you don't impress her enough to get chosen, nothing else matters.


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Five Tips in Under Two Minutes

#editing #writingtips Oct 21, 2020

Write better -- write now. Check the video!

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Change the Way You Usually Start Writing.


We usually ask, "What's the topic?"

Stop that.

Instead, first ask what you want the reader to do after they’ve read it.


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Do I Have Your Attention?

Uncategorized Oct 19, 2020

Doesn’t matter how valuable the stuff is that you write… if you don’t have the reader’s attention. Smart doesn’t count if nobody’s around to hear it.


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The Mayonnaise Speech

Uncategorized Oct 16, 2020

IF YOU'RE TRYING TO PERSUADE PEOPLE, learn to recognize when to stop trying and move on.

For instance, I hate mayonnaise, and you will never change that, no matter what you say to me. And on that hangs a tale....

Click here to read the rest.


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Write a Press Release Headline That Gets Attention

#pitching #writingtips Oct 15, 2020

Quit trying to be clever.

Instead, be obvious.

Why? That helps the reporter.

When you help the reporter, it’s easier for the reporter to help *you.*

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Raise The Odds of Getting Published by Thinking Like an Editor

Uncategorized Oct 12, 2020

Think like an editor! Here are four things editors know that you need to know, too. Here's the link: click here.

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Don't Write Your Op-Ed For The Readers Of The Paper

#opeds Oct 09, 2020

If you want to get published, you have to impress the op-ed page editor.

I’ll show you how. Check the video.

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Publish An Op-Ed Before the Election

#opeds Oct 07, 2020

You. Really. Wanna try?


Take my new course on how to write an op-ed. Spend a couple hours with a series of short videos and I’ll show you, step by step, how to plan, write, and pitch your op-ed.

I’ve been published in major papers and so have my students – and we use the method you can learn, too.

Check out the video for more info (and for a discount!) or just visit

Wanna get published before the election? Better get started now!

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