Ask This First.
Jul 19, 2021
What do you want your readers or listeners to do when it's over?
*** Be able to put it in a single, short sentence.
*** Don't include the word "and."
Models: "I want them to vote for X... I want them to change the way they do Y... I want them to stop doing Z...."
You'll make more choices that push toward the goal, and you'll more easily set aside things that are superfluous or distracting.
Every document has a goal. Before you write, figure out what yours is, then write it down in plain language. It'll save you lots of time and trouble!