Never Say "I Care" -- Unless...
Jul 13, 2021
Never say "I care" unless you follow up with what you're going to do about it.
Whether you're writing a note of condolence, sharing the disappointment of an audience, or just being a friend in conversation, keep in mind that words cost nothing. Back them with action.
Never leave it at "I'm sorry."
Never say "If there's anything I can do, call me."
Instead, offer to do a particular thing, then follow through. "I'm sorry for your loss. Next week I'd be pleased to look after your kids for an afternoon so you can get some other things done. I'll call you tomorrow to set up a time, if you like."
Or bring dinner. Or run an errand. If it's an audience, offer to provide some of your goods or services to them or to a cause they believe in. It doesn't really matter. Just do something.
Effective writing creates good things in the physical world.
Don't just write. Don't just speak. Do something.