What Do You Do at the End?

#editing #pitching Aug 02, 2021
The conclusion of a speech or essay is no time to just keep talkin'.
 
Don't waste the opportunity. Instead, make use of this fact: readers and listeners most readily remember the last thing you say.
 
That's why you must always close with your "ask."
 
Not your personal story. Not your extended thank-yous. Not your introduction to the mixer later that night.
 
Make sure that the last thing you say is what you want them to do or remember.
 
No exceptions.
 
 
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