What Do You Do at the End?

#editing #pitching Aug 02, 2021
The conclusion of a speech or essay is no time to just keep talkin'.
Don't waste the opportunity. Instead, make use of this fact: readers and listeners most readily remember the last thing you say.
That's why you must always close with your "ask."
Not your personal story. Not your extended thank-yous. Not your introduction to the mixer later that night.
Make sure that the last thing you say is what you want them to do or remember.
No exceptions.

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