"Write what you think is interesting. Even if nobody else thinks it is. Stick with it. Fight for it.” Vince created Breaking Bad, so he should know. When I met him a few years ago, that's the advice he gave me. So I do it.
It sure worked out for Bryan Cranston, next to some guy shown here grinning ear to ear.
"But that's for stories," you say. "I write public relations and business and policy."
*Write what's interesting to you* is still the rule -- and in those cases it's even more important. To learn why (and for more on my experiences with Breaking Bad), click the link to ready my latest column. https://us6.campaign-archive.com/?u=0609fcd33c658d02090de606f&id=8e6279af68