Get Somebody Important to Answer Your Query

 

Talk about their interests, not yours. 

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Be the Reader, Not the Writer

 

Keep in mind that the reader is always asking, "What's in it for me?"

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Letters to the Editor: A Quick How-To

Getting published is easier than you think, but you have to follow a few simple rules... and here they are. 

 

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Write a Recipe, Not a Grocery List

 

People read your writing with deeper interest when it's leading to a goal -- but facts about a topic? Eh...

Here's an easy way to re-frame your thinking about everything you write. 

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Facts Alone Don't Win the Argument

 

Readers weigh not just the facts but also feelings – yet communicators often blast away with fact after fact… and nothing else. There’s a better way.

 

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Do Your Readers Know What a Semi-colon Means? Probably Not...

 

When you're a communicator, you avoid words that are obscure to the reader. That applies to punctuation, too.

 

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Too Much to Write -- But I Have to Write It!

 

Even the biggest writing project can be conquered if you write a little at a time....

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Best or Worst, You Say? Compared to What?

 

"That's the best!" you say. "That's the worst!" you say.

That's among the weakest ways to express yourself. Here's why -- and how to fix it.

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Change the Way You Usually Start Writing.

 

We usually ask, "What's the topic?"

Stop that.

Instead, first ask what you want the reader to do after they’ve read it.

 

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Think Like a Kid: The Power of Saying What You Mean

 

When I was 14 years old, I named a building. I won the competition because I wasn't clever enough to be clever. I just called it what it was. Writers and presenters get much greater response when they do this -- watch the video for the details. JOIN THE MAGIC SHOW AT A SPECIAL RATE. CLICK HERE.

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