How It Looks On The Page Makes A Huge Difference.


It’s not enough to write well. The layout – the white space, the margins, the paragraph size – can invite readers in or send them in the other direction.

Check the video!

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Add This to Every Speech:


A “spec sheet” – a page or two with details about the event, the audience, and the event.

It makes the speaker more confident, and that has benefits for you, too.

Check the video!

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The Last Word on the Page is the Most Important


The thing we remember best is the thing we read or heard last.

Finish with the big “ask.” Then stop.

If you write (or say) anything else, you’re tearing down your own appeal.

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Start With the Acknowledgements



Begin with the acknowledgements.

If you start with anything else, you’ll eventually have to pause for acknowledgements, and you’ll lose your momentum – and a lot of the audience.

An easy trick to be a better public speaker. Check the video.

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Two Little Tricks to Write Faster


Number One: Don’t start without a list of a few things you want to include.

Number Two: Rewrite all you like, because the only version people see is the one you show ‘em – the last one.

Check out the video.

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Can You Follow Directions?


Many would-be writers cannot.

For instance, if it says “750-word limit,” don’t send 775.

This means you. And me. And anybody else who wants to get published.

A simple way to raise yourself above the competition.

Check the video.

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No One Wants to Play "Where's Waldo?" With You


…or with your op-ed.

Make your claim in the first couple sentences. If it’s not clear by then, nobody’s gonna read anymore, anyway.

Check out the video for more. 

AND… check this out: I’ll teach you how to write a professional op-ed from start to finish. It’ll even be fun. Promise.

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Writing Is Thinking


Planning doesn’t fix everything.

Some writing problems get fixed by… writing.

Because writing is “thinking, but on paper.” And that comes with advantages. 


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How to Make Your Client Like Your Writing (and You) Even More


Nobody likes to read an endless stream of prose. Well-placed subheads break up the material. Even better: they help your client be specific when they want edits.

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How Your Words Look on the Page Determines Whether They Get Read

Are you more or less likely to read a page of single-spaced, tiny-point text? What's more inviting, long paragraphs or short ones? Are your eyes drawn to dense prose or sentences with some white space around them? 

You know the answer: how it looks, matters. In this essay, my colleague and good friend Jon Rick weighs in how to make your words more inviting to read.

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