IN A HURRY? START EVERY SPEECH LIKE THIS.
Begin with the acknowledgements.
If you start with anything else, you’ll eventually have to pause for acknowledgements, and you’ll lose your momentum – and a lot of the audience.
An easy trick to be a better public speaker. Check the video.
…or with your op-ed.
Make your claim in the first couple sentences. If it’s not clear by then, nobody’s gonna read anymore, anyway.
Check out the video for more.
Nobody likes to read an endless stream of prose. Well-placed subheads break up the material. Even better: they help your client be specific when they want edits.
Are you more or less likely to read a page of single-spaced, tiny-point text? What's more inviting, long paragraphs or short ones? Are your eyes drawn to dense prose or sentences with some white space around them?
You know the answer: how it looks, matters. In this essay, my colleague and good friend Jon Rick weighs in how to make your words more inviting to read.