SOCIAL MEDIA: “HEY, STUPID!” DOESN’T CHANGE ANYBODY’S MIND.
Nobody reacts well to hostility, so what’s the benefit of being hostile on social media?
There is none.
If you want to change minds on social media, think about what other people write that makes you stop listening to them… and stop writing that way, yourself.
It’s not easy, but it’s powerful.
How to engage constructively on social media – check out the video.
Internal comms? External comms? There's no difference.
Instead ask only this: what will it take to get this person to take the action I have in mind?
We are motivated most by the basics: what we like, love, hate, need, desire, fear – common needs of all humans, not the particulars of our day.
Keep your eyes on what makes us human, not what defines our jobs. That stuff is secondary.
Always has been. Always will be.
If you’re writing to inform, you’re not connecting with the audience.
People need a reason to go where you’re leading. They need a goal.
Write to persuade – every time.
Not only will you be more compelling, the writing will come easier because you’re focused on the action you want readers (or listeners) to take.
Here's a writing tip that you probably won't be able to do. Check this out:
STEP 1: Think about the last time someone tried to change your mind. Your first reaction was to say “no,” right?
That’s how we are as humans, instinctually defensive.
It’s self-preservation from biology, a good thing in the main.
STEP 2: Now think about when *you* try to change someone’s mind
STEP 3: Think about how you felt when they immediately said no. It was frustrating, right?
STEP 4: Make this choice: the next time someone tries to change your mind, you will assume their intentions are good. Even if everything they do suggests otherwise.
STEP 5: Consider their argument separate from where it came from or how they made you feel.
STEP 6: In light of this experience, think of things you might do the next time you try to persuade someone. What can you do to make your presentation more acceptable? Can you make them less likely to fall on instinct and say no?
The call to action is the thing you want the reader or listener to do. It goes at the end.
So how come so many of us keep writing?
End with the call to action. Literally.
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When I was 14 years old, I named a building. I won the competition because I wasn't clever enough to be clever. I just called it what it was. Writers and presenters get much greater response when they do this -- watch the video for the details. JOIN THE MAGIC SHOW AT A SPECIAL RATE. CLICK HERE.
Straightforward guidance from Harvard Business Review. Basically: when your opponent arrives at "take it or leave it," anticipate it, and come to the discussion with other choices ready. Persist!
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(Image via Harvard Business Review)
Op-eds -- some of you may call them "bylines" -- can be written lots of different ways. I teach a straightforward method that uses three arguments as the body. Here's a variation that follows an easy-to-borrow template for your own op-ed writing. The author wants to make five points, so he lists them in the middle and numbers them. He writes a brief intro up front and a short close plus a call to action.
Op-eds can be overwhelming to write, but anytime you have a few well-defined points to make, this model can help you make quick work of the task.
(Image via wilkes.libguides.com)