You say you want to write to persuade, so why do you write to inflame?
Nobody ever changed their mind in a discussion that began with, "Hey, stupid."
Have *you* ever changed your mind for someone who held you in contempt?
Yet this is how many otherwise smart people conduct their "persuasion."
To be persuasive, set aside the desire to feel superior.
Don't tear down what others cling to. Instead, make them want what you're offering.
Put your benefits on display. Tearing someone down just makes rejecting you more attractive.
If you want to persuade, cool your own passion. Channel it into respect.
Our initial interest is on the basis of emotion, then we look for facts only later.
SOCIAL MEDIA: “HEY, STUPID!” DOESN’T CHANGE ANYBODY’S MIND.
Nobody reacts well to hostility, so what’s the benefit of being hostile on social media?
There is none.
If you want to change minds on social media, think about what other people write that makes you stop listening to them… and stop writing that way, yourself.
It’s not easy, but it’s powerful.
How to engage constructively on social media – check out the video.
Internal comms? External comms? There's no difference.
Instead ask only this: what will it take to get this person to take the action I have in mind?
We are motivated most by the basics: what we like, love, hate, need, desire, fear – common needs of all humans, not the particulars of our day.
Keep your eyes on what makes us human, not what defines our jobs. That stuff is secondary.
Always has been. Always will be.