Our initial interest is on the basis of emotion, then we look for facts only later.
SOCIAL MEDIA: “HEY, STUPID!” DOESN’T CHANGE ANYBODY’S MIND.
Nobody reacts well to hostility, so what’s the benefit of being hostile on social media?
There is none.
If you want to change minds on social media, think about what other people write that makes you stop listening to them… and stop writing that way, yourself.
It’s not easy, but it’s powerful.
How to engage constructively on social media – check out the video.
Internal comms? External comms? There's no difference.
Instead ask only this: what will it take to get this person to take the action I have in mind?
We are motivated most by the basics: what we like, love, hate, need, desire, fear – common needs of all humans, not the particulars of our day.
Keep your eyes on what makes us human, not what defines our jobs. That stuff is secondary.
Always has been. Always will be.
If you’re writing to inform, you’re not connecting with the audience.
People need a reason to go where you’re leading. They need a goal.
Write to persuade – every time.
Not only will you be more compelling, the writing will come easier because you’re focused on the action you want readers (or listeners) to take.