Don’t sweat out a paragraph. Instead, make a list of sentences.
This approach is guaranteed to help you stop writing filler – and stick to the facts.
Saves time. Sounds smarter. Makes the job easier.
Just listen to the handsome guy in the video.
If you’re writing to inform, you’re not connecting with the audience.
People need a reason to go where you’re leading. They need a goal.
Write to persuade – every time.
Not only will you be more compelling, the writing will come easier because you’re focused on the action you want readers (or listeners) to take.
Our colleagues at Gotham Ghostwriters shared this quote from Mark Twain. Yes to this!
Bonus: this quote is a hundred years old–more evidence that the principles of strong writing and presenting do not change. Critical thinking is, to quote David Byrne, the same as it ever was.
When you write something--a speech, letter, email--think about what you want the reader to do in response. Write that one thing down in a sentence. Doing this focuses your work. Work from the goal. Work backwards.
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This works not only because of the ol' notion that you better by doing something over and over. Instead, a lot of writing is a numbers game. You have to try out a lot of versions of writing before you find the right one. There are few great writers. I'm not a great writer. But I'm a killer re-writer, and that takes less magic than just hard work. THAT is the difference between those who write professionally and those who wish they did.
(Image via ScreenCraft)