How to Write a Press Release Headline That Works

#titles #writingtips Jul 17, 2020

Quit trying to be clever.

Instead, be obvious.

Why? That helps the reporter.

When you help the reporter, it’s easier for the reporter to help *you.*

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How to Write a Pro-Sounding Title

#titles #writingtips Jul 07, 2020

There’s a formula for professional titles, and it’s simple.

If you can state in plain language what your document, book, or speech is about, you’re halfway there.

The other half? That’s even easier. It all starts with a colon….

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