How to Write a Press Release Headline That Works
Jul 17, 2020
Quit trying to be clever.
Instead, be obvious.
Why? That helps the reporter.
When you help the reporter, it’s easier for the reporter to help *you.*
How to Write a Pro-Sounding Title
Jul 07, 2020
There’s a formula for professional titles, and it’s simple.
If you can state in plain language what your document, book, or speech is about, you’re halfway there.
The other half? That’s even easier. It all starts with a colon….
